Women Who Lead

Chisel Architecture

( see the origninal aritcle in Midwest Home)

A superior level of connection and transparency with clients is what boosts Chisel Architecture to the top of the list. From modest remodels to custom-tailored homes, the firm is committed to elevating the homeowner’s lifestyle and experiences in their home through design. “Good architectural design is definitely worth investing in,” say Chisel Architecture co-founders Sara Whicher and Marcy Townsend. “When people invest time, resources, and energy into the design of their home, the result should be exceptional and a source of joy and well-being in their lives.”

One contribution to the industry that the two are proudest of is Pattern of Life®, their trademarked approach to design. The method begins with looking at people’s preferences, patterns, and behaviors and listening carefully to what they say. “We get to know a homeowner’s lifestyle, which can include anything from how they use their kitchen to how they enjoy their morning cup of coffee,” the duo says. In order to avoid any disconnect of the homeowner from the design, Pattern of Life® personalizes the architecture—and the design grows from the homeowner’s insights, comments, and their vision of home. It is this level of listening and dialogue that builds trust and yields the impressive results that have clients coming back for more.

Chisel Architecture launched in early 2019 and has been quickly growing ever since with a philosophy of equal parts design rigor and client empathy. Sara and Marcy rely on keeping the energy dynamic and balanced to succeed. The two love what they do, and as a result, it’s fun! “One area where this is apparent is in our design language and the playful, authentic way we name every project we design,” they say. “From Girl Power (a bathroom redo for two young girls) to the Thumb Shack (a cozy Northwoods cabin), we bring design to life for everyone involved in the project.”

With more than 20 years in the profession of architecture, Sara and Marcy are continuing to pave the way for talented women in the field of architecture. “As women in partnership as Chisel Architecture, we believe our relationships with our clients matter,” the pair says. “Design is made better through trust, communication, and celebrating the homeowner.”